Terms of service

Last updated 2026-05-16

Who runs Memoria

Memoria is built and operated by Ekarche Private Limited (CIN U58200UW2026PTC253262, registered office Mathura, Uttar Pradesh 281502, India). These terms govern your use of Memoria and any related services operated under the Memoria brand.

The service

Memoria provides a household memory app for capturing, organising, and reminding on family-life paperwork. We do not provide legal, medical, or financial advice.

Your account

You are responsible for keeping your phone, email, and biometric credentials secure. Notify us at hello@joinmemoria.one immediately if you suspect compromise.

Acceptable use

Don’t use Memoria to upload content that is illegal, harmful to children, fraudulent, or that you don’t have rights to. We run automated scans (CSAM, malware) on inbound content and dead-letter anything that fails.

Plans & payment

Plan tiers, included quotas, and current pricing are presented in the mobile app at sign-up and on the in-app billing screen. Subscriptions auto-renew until cancelled. Refunds per the refund & cancellation policy.

Intellectual property

You retain ownership of your content. You grant Memoria a limited, non-exclusive, royalty-free licence to host, copy, process, and display your content solely for the purpose of operating the service for you and the household members you have invited. The licence is bounded to that purpose: we do not use your content for advertising, do not sell or share it with third parties for their own use, and do not use it to train AI models. The licence terminates when you delete the content or the account, except for short-lived encrypted backup retention disclosed in the privacy policy. The Memoria mark, name, and software are ours.

Liability

To the maximum extent permitted by law, Memoria is not liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or data, arising out of or related to your use of the service. Our total liability for any claim does not exceed the fees you paid us in the 12 months before the claim. Memoria is provided “as-is” with reasonable effort.

Termination

You can leave at any time. We can suspend an account for material breach of these terms (notably acceptable use), with notice where feasible. Termination triggers data deletion as set out in the data deletion policy.

Governing law

These terms are governed by the laws of India; courts having jurisdiction over Ekarche Private Limited’s registered office in Mathura, Uttar Pradesh, India have exclusive jurisdiction.

Minimum age

You must be at least 18 years old to create or operate a Memoria account. Members invited to a household by an account holder are presumed to be the account holder’s family or co-guardians. Per DPDP-2023 §9 we do not knowingly process personal data of children under 18 in India outside a parent-managed household record. See children’s privacy for the full minors policy.

Indemnification

You agree to indemnify Memoria and Ekarche Private Limited against third-party claims arising from your use of the service in violation of these terms or applicable law — content you upload that you did not have the right to upload, fraud or abuse you cause via the service, and breaches of the acceptable use clauses above. We will notify you of any claim and let you direct the defence at your cost unless that direction would prejudice us.

Dispute resolution

Disputes are first escalated to hello@joinmemoria.onefor good-faith resolution within 30 days. If unresolved, disputes are referred to arbitration under the Arbitration and Conciliation Act 1996, seat in Mathura, Uttar Pradesh, conducted in English by a sole arbitrator agreed by the parties or appointed by the court. Each party bears its own costs; the arbitrator’s decision is final and binding. No class actions or collective proceedings.

Change of terms

We may update these terms from time to time. Material changes (anything that meaningfully expands what you owe us, reduces your rights, or changes the dispute-resolution clause) are notified at least 30 days before they take effect by email to the address on file and a banner in the app. Continued use after the effective date constitutes acceptance; if you do not accept, you may delete your account before the change lands.

Severability and force majeure

If any provision of these terms is held unenforceable, the rest remain in effect. Neither party is liable for failure or delay caused by events beyond reasonable control — natural disasters, government action, internet backbone outages, or third-party provider outages — provided the affected party gives prompt notice and works in good faith to resume.